Setting up a panel for continuous discovery

To support the research objective to understand attitudes towards travel in a post-covid era, BBC R&D identified a need to continuously gather thoughts from a range of audiences, which might go beyond any neat use cases identified by product teams.

This proved to be a great way to test out new research methods with groups who built the capacity to understand why this research was needed, and their role in the research over time, and to embrace open dialogue in a safe space.

How did we do this?

  1. Recruited and convened 20 people from a representative range of backgrounds

  2. Posed future-thinking questions as pre-session surveys

  3. Used responses to build future horizon scanning activities

  4. Designed future facing newspaper headlines to support debate

  5. Shared daily routines and favourite journeys through ethnography

  6. Tasked participants with designing solutions to meet each others needs

  7. Whole group evaluation of ideas using cultural probes to bring ideas to life

  8. Regular reporting of findings to project teams, to inform continuous discovery

The result was a new way of continuously engaging and understanding audiences, to build a picture into people’s lives and choices beyond the media lens.

Previous

Accessibility Research - Games & Apps